The Three Agents: Listing Agent, Selling Agent, Seller’s Agent. What’s the Difference?

Buying and selling a home can be confusing, especially for first-time homebuyers and sellers. Before you buy or sell a home, you should understand the differences between the listing agent, the selling agent, and the seller’s agent.

The Listing Agent

A listing agent is also known as the seller’s agent and works on behalf of the home seller. They are licensed real estate agents who represent the seller in a real estate transaction.

The listing agent’s responsibilities include:

  • Listing the home for sale
  • Pricing the home
  • Marketing the home
  • Negotiating offers
  • Staging the interior and exterior of the home
  • And more

What the Listing Agent or Seller’s Agent Does

When you sell your home, you would first look for real estate agents in Lakeland or the city you're located. Once you find the right agent, you will sign the listing agreement, a written contract that gives this listing agent the exclusive right to sell the home and act in your best interests.

Using research, the listing agent will then price your home for the current market value. Using an online calculator usually is not very accurate. Your home is unique in various ways, and the listing agent will take this into consideration.

The listing agent will then prepare your home for sale, prepare all disclosure forms, advise you concerning inspections, and recommend any needed repairs.

After this, your home is marketed, including setting up open houses, creating sale brochures and 3D online walkthroughs of the home. The listing agent will also negotiate all offers on your behalf and represent you throughout the closing process.

The Selling Agent

The selling agent is also known as the buyer’s agent and represents the home buyer. For example, if you’re looking for homes for sale in Lakeland or any city, you will want to use a selling agent. They will find homes for sale that meet your criteria, offer advice, answer questions and represent the buyer.

What the Selling Agent Does

Homebuyers are looking for homes that fit within their budget and their list of needs like how many bedrooms, bathrooms, the size of the kitchen, local schools, and various other criteria. The selling agent will then look for homes in the area that fit these criteria.

The selling agent will be knowledgeable about the local market and can find potential homes for the buyer. The selling agent will tour these homes with their client and advise about the fair price of each home, and point selling points and any problems out.

When the list of possible homes is narrowed down, the selling agent can advise the home buyer on pricing, negotiations, and help prepare offers. At this point, the buyer will probably be required to work with the mortgage lender. The selling agent is able to recommend home inspectors, contractors, and other local experts.

So, to recap, the listing agent, also known as the seller’s agent, works for the person selling the property. The selling agent is also known as the buyer’s agent, works on behalf of the buyer.

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